If you’re currently involved in a postcard marketing marketing campaign or just fascinated about starting one, listed here are some vital tips you can add to your information base that may help make your mortgage advertising efforts a real winner.

1. A black and white postcard all the time gets a greater response than a full color one. Yes…there are experts within the field that advocate black and white versus color. Here’s the logic: shade can many occasions be distracting to the reader especially when it is crammed into a relatively small area like a postcard. Most color playing cards are simply too busy resulting in your mortgage message being lost within the shuffle. Leave the color cards for the biggies that can spend tons of dollars to make colour work effectively for them.

By utilizing black and white you can drastically scale back your postcard printing costs. Instead, use textual content boxes in your format and incorporate shadings and shadows to highlight important sections of your provide and your promoting message.

2. Repeat postcard mailings are an absolute must. So many times I have been advised the following: “I tried postcard mailing once and it didn’t work for me.” Well, they’re right, and it probably won’t work nicely for them the second and even third time.

Why are repeated mailings and contacts so important? The numbers provided by National Sales Executive Association remind us why:

2 percent of all gross sales are made on the 1st contact,
3 percent of all sales are made on the 2nd contact,
5 % of all gross sales are made on the third contact,
10 % of all sales are made on the 4th contact,
80 % of all gross sales are made on the 5th thru 12th contact.

Need I say more! If you are not willing to do a marketing campaign (multiple mailings), then do not do a mailing at all. A one shot postcard mailing won’t change your mortgage business, your backside line, or your life in any way.

Sorry to be so harsh, however there are some things that just have to be said!

3. Never allow an outside company to bodily mail your postcards. A couple of years in the past I contracted with a company to provide a mailing campaign for me to include the precise mailing service.

On the advice of a friend, I had embedded names and addresses of friends throughout the record to verify the deliverability. This is a common practice in the industry and is known as “salting the list.” When you rent a listing (you never own a contracted list) they “salt” the list in order that they can be sure that you only use the record once.

To make a protracted story short, over 50% of my salted addresses never received my mailing. Did my mailing company charge me for your entire contract together with postage and only deliver half of it? There’s just no technique to know. The Post Office is at all times the easy and convenient culprit but, there’s just no option to know for sure.

Always maintain 100% management of the most expensive part of your postcard campaign!

4. Postcards are read 99.9% of the time. I’m really sorry to be the one telling you this…the Postman (Postperson in case you prefer) is studying your postcard…and, so is everybody else that touches that card. In fact, your card is being read even when it’s a lousy one!

If you don’t consider this fact, take a look at it yourself. The subsequent time you obtain a postcard simply throw it away without reading it. It’s almost impossible. The very first thing you do is check to ensure it was addressed to you and then you definately flip it over to quickly read the message. Or, you read the message and then flip it over. Either way it’s like a magnetic…people have to read it. And, the really great thing is…there’s no envelope to open.

With a postcard, even if they throw it away, they already noticed your message no matter whether they think they did or not. They saw it sufficient to throw it away, didn’t they? The truth remains…junk mail will get thrown away. And postcards are really junk mail to numerous people.

This reality is…although they may be unsolicited mail to some people…postcards get read regardless of what…even if they get thrown away with out fully understanding them…postcards do get seen. It’s really the only advertising medium that cannot be ignored.

5. Always run a split-test together with your postcards. Yes…every market is a bit bit different. What works in one area doesn’t essentially work for another. Change the headline and even the message and send two separate mailings.

Measure the response you receive and compare the 2 mailings. Keep monitor of your outcomes and use those leads to subsequent campaigns. Your mailings will continue to enhance and so will your mortgage business.

Continuous testing and experimentation must be an integral part of your junk mail program.

6. You can grow a enterprise using only postcards. Many years in the past I started a company utilizing postcards as the first marketing method to employers. The enterprise idea: present company recognition to staff on their birthdays and rent anniversary dates using…you guessed it…postcards.

The company was bought within two years with over 200 customers (including one Fortune 500 account) serving to to fund my subsequent project.

I love postcards and the business they can generate. I nonetheless use them in my mortgage enterprise today. Give them chance, and they’ll be just right for you too! Follow the following pointers and your postcard advertising program might be in a category by itself.

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